Now after successfully creating marketing dozens
of products over the years and helping thousands
of entrepreneurs market their own products and
services, I've discovered there are 4 critical steps
to creating marketing that works (aka finds,
converts, and gets new customers and sales for
To succeed in marketing, you need to know the
RIGHT marketing actions to take. You need to
know the ads to create, words to use, ways to name
your products and services, etc.
To know what actions to take, you FIRST need to
understand marketing strategy.
How the different elements of marketing fit together.
(think: advertisements, sales videos, sales letters, websites,
To understand marketing strategy, you FIRST need to understand marketing psychology. How human psychological and emotional systems work and how we humans make the decisions to buy certain things over others. Particularly, you need to
understand how we make decisions when we are in need versus how we make
decisions the rest of the time.
And finally, in order to understand marketing psychology, you need to understand the
right marketing mindsets. In other words, how marketing fits into in the context of
business as a whole so you approach it in a way that fits into the overall success of your business.
So again, we need to understand the marketing mindsets...
So we can understand the marketing psychology...
So we can design the right marketing strategies...
And ultimately, take the right marketing actions that get people to buy what we're selling so we can ultimately make the money we need in our business and our lives.
When you learn this IN THIS ORDER, you'll have the specific knowledge, tools, and
power to create very very powerful ads, sales material, and marketing to sell any
product or service you create or market.