In this session Eben discusses the two schools of marketing: Branding and Direct Response Marketing. Branding is trying to get your name out there. Direct Response Marketing is trying to get people to respond immediately – to make a decision to buy right now.
Eben also shares:
- Exactly how to use persuasion in your marketing
- Designing your marketing piece
- What kind of language to use
Listen to the Podcast:
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Podcast: Play in new window | Download