Top 9 Ways To Get Clients (Even When You’re Just Starting Out)

Do you know what the biggest cause of failure in the coaching business is?

I’ll give you a hint: It’s not a lack of systems, delivery, or a big budget.

The answer might surprise you.

Being in the coaching industry for over 20 years, I’ve seen even the most well-intentioned coaches get sucked into the vortex of this one thing. They become exposed to hundreds of different sales messages for the “must-have” or “must-do” thing-of-the-day.

As a result they’re left feeling overwhelmed and stressed out because they don’t know where to start.

Before long, they are consumed with learning (and using) one new technology after the other and spinning their tires because it’s not getting them the ONE result they want CLIENTS.

They waste hours dabbling in different approaches instead of focusing their energy on a few concrete activities.  

Thankfully, there’s a solution. And it’s simpler than you might think.

In order to get coaching clients on a consistent basis you need the proper marketing.


The Truth About Getting Coaching Clients.

Something I see too often is that coaches believe they need large financial investment and the latest technology to succeed.

It’s simply not true.

You don’t need a huge budget, fancy technology, or complex processes and systems in place to draw in clients.

You don’t have to spend a fortune on paid ads.

You don’t have to build a team, grow, scale, automate or optimize the living your services, products, or marketing especially when you’re just starting out.

It’s much simpler than that.

There are plenty of actions you could start taking right now to attract clients and become more successful with your marketing. Here, I have narrowed it down to nine for you.

First, It’s Important To Understand The Client-Getting Model.

The Client-Getting Model illustrates the 3 key steps to a successful coaching business.

Step 1: Demonstrate
Step 1 is all about enticing the prospect. You give them a taste of the outcome that they want in order to show them they can get it from you.

To kick things off and show them you can help them, create a Conversation Starter.

Your Conversation Starter is a compilation of valuable information you have. This can come in the form of a white paper, report, guide, book, audio, video, or checklist. This is your chance to educate the prospect, show your work is aligned with their values, and prove that you hold the solutions to their wants.

In your Conversation Starter, be sure to include authority content, social proof, and clear next steps. Share it for free to interested prospects and to people in your partner and referral channels.

The goal is to entice the right people and gently nudge them into the next step.

Step 2: Discover
The Discovery phase is all about uncovering who the interested prospect is, if they are someone you can help, and if so, how exactly you can help them. This works as a filter, repelling those who are not a good fit and attracting those who are.

Step 3: Deliver
You’ve broken the ice with an irresistible freebie granted through your Conversation Starter in Step 1. In Step 2, you’ve narrowed down your prospects to those you’re compatible to work with. At this point, the prospect becomes your client.  Now it’s time to deliver what you promised them you would.

Today, we’re going to focus on Step 1: Demonstrate.  

When you demonstrate your craft and provide results in advance, it shows your prospective coaching clients that you know what you’re talking about.  

It shows them you can help them and gives them a taste of your style of coaching.  

Next up, I will show you the 9 unique ways you can Demonstrate so you can lead prospects to a discovery session and then enroll them into your coaching if they are a good fit.

9 Unique Ways To Get Clients (Even With A Small Budget)

1. Get Referrals

A great way to demonstrate your knowledge and expertise is by publishing on blogs that your audience already reads and trusts. This will allow you to tap into an already established audience, boost your authority, and increase SEO value.

2. Be Interviewed

Gain more exposure and authority by participating in interviews. Whether that’s Facebook Live, podcasts, or the news, producers are always looking for experts and interesting people to feature. With the right media, you can reach very large audiences and build your reputation as an expert in your industry. An interview doesn’t cost you anything more than a small portion of your time, and the host usually shares your contact information this is the moment to introduce your Conversation Starter.

3. Interview Experts

Featuring experts on your site increases your credibility and boosts your brand by association.

Choose your platform and reach out to specialists personally, offering to feature them in an upcoming podcast, video, or blog post. It’s a win-win. They gain access to a new audience, and you get to diversify your content and build a relationship with another expert.

4. Personal Outreach

Make the prospect feel like your message was handcrafted just for them.  

Simply, reach out to key prospects and influencers personally. You can do this through social media, email, or by phone. You don’t have to sit down and manually pump out each one (this could be an email broadcast), but it should lead to a 1:1 interaction.

Based on the prospect’s place in the buyer journey, offer your Conversation Starter or invite them to a Discovery Day or Session.

5. Get Referrals

You don’t need thousands of clients under your belt or an official referral program to take advantage of word-of-mouth advertising. Referrals are usually an introduction to a potential client by an existing client, partner, or colleague.

These people have worked with you. They know, like, and trust you. When they come across someone looking for your services, you’re top of mind. They’re happy to recommend you and make an introduction.

You inherit the trust and endorsement of the referrer. You build social proof around your business. Done right, referral enrollment success is 5x higher (or more) than any other client-generating technique.

6. Attend Events

Events give you the opportunity to engage prospects and expand your professional network.

Research events frequented by your ideal clients and attend them regularly. Meet as many people as possible, especially the speakers and event promoters. Most people wait until after the event to connect with speakers.

Do your research, arrive a few minutes early, and connect with the speakers before the event starts to avoid a swarm of people afterward.

7. Be A Speaker

Live speaking presentations are one of the most powerful and effective ways to identify coaching prospects and establish authority.

Endorsed by the promoter, you are instantly perceived as an expert. The promoter provides the audience. It’s an interested audience (especially if they paid to be there). They want to learn what you know. This is your opportunity to share it with them.

Choose the right stages and this alone could build a six- or seven-figure coaching business.

8. Author A Book

For millennia, books have been the definitive source of information and expertise, and their authors perceived as foremost authorities.

Become the “Go To” coach by authoring a book. You don’t need a publisher traditional publishing is increasingly being replaced by self-publishing platforms.

If your book is a bestseller, that’s great, but it’s not necessary to achieve your outcome. A book provided as a Conversation Starter during the Demonstration phase of obtaining clients promotes credibility and automatically establishes value and social proof.

9. Host Events

Hosting a training event or seminar is a great way to give a lot of value and an extended experience of you. It’s a social element that builds trust and friendship.

Events offer attendees opportunities to participate in a Discovery Session, or even to enroll on the spot. The event itself can be a Conversation Starter and a Demonstration device. It can be used to sell coaching, enlist partners, such as Joint Venture Partners, and expand your professional network.  

Here, I’ve shared 9 simple yet effective ways to get clients.

To discover how to implement some of these different approaches, sign up for my free training called, “How To Become A Virtual Coach,” and learn how to captivate clients by making marketing a natural, integrated part of your strategy.

Click Here To Reserve Your Spot

Why You Should Watch The Training:

  • If you enjoy helping others, and you’ve always dreamed about doing work that makes a real difference in people’s lives – and you also want to do something where you can get paid extremely well for your time – then this is for you.
  • In most jobs you need to work 40-60 hours per to week to earn $47,900 per year, however you’ll see how you can make the exact same amount doing less than 1-hour of coaching per day.
  • The 3 reasons why becoming a Virtual Coach may be the fastest and simplest way to create your “Dream Job” or your “Dream Business.
  • How to create your perfect “Dream Business” where you wake up and are excited to dive in each day while making a real difference in people’s lives every day.
  • How to find the people who are willing to invest in your high-level coaching to get to the next level in their life and their business.
  • As a coach you can charge 10X compared to the average salary of a person in the United States.
  • As a Virtual Coach, you’re the boss. You set your own hours and you decide who you will and won’t take on as a client. You can travel whenever you want and work from anywhere in the world – as long as you have an internet connection.
  • How as long as you have a computer and an internet connection, you can start a Virtual Coaching business with virtually zero in start up costs – and you can get started quickly.
  • The #1 strategy I’ve used to sell over 100 million dollars in products and services online to more than 1 million paying clients and customers that you can use too.  It’s so simple yet extremely effective in helping you attract in qualified clients…we call it the Client Magnets.

Click Here To Reserve Your Spot

How To “Find The Time” To Start & Launch Your Coaching Business

There are many obstacles that can prevent us from starting a business.

What many fail to realize, is it often has nothing to do with money, business, or anything happening in the outside world.

We possess internal processes that, when left unattended to, can plague our thinking, emotion, and motivation.

They act as roadblocks along our journey to success.

In this article, I’m going to share 2 short but powerful exercises that will enable you to identify huge opportunities to take yourself, and your business success, to the next level.

Each activity only takes about 5-10 minutes to complete, but they’ll allow you to free up your attention and energy so you can launch the coaching business you’ve been dreaming about.

Exercise 1: Clear Your Mental Clutter

This powerful exercise was taught to me by my mentor, Jerry Ballenger.

If you’re working in the real world and your desk is a mess, you can’t work efficiently. You can’t find things through the clutter.

It works similarly in your mind.

If your mind is cluttered with too many thoughts and worries running amok and  consuming its resources, you can’t focus or work efficiently.

The Exercise

1.) Take 10 minutes to write down everything that you worry about. Think about what weighs on your mind as you get into bed at night, and the first worrying thoughts that pop into your mind when you wake up. Write a big list of everything you’re concerned about in your life.

Note: If you like to write by hand, get a new journal or grab a piece of paper. I recommend dedicating an entire journal to your personal development for these exercises. If you prefer to work electronically, create a file and then type this out, but remember to keep it in a folder where you’ll remember it and where you can compile future exercises.

Hint: you’ll know that you’ve finished when your list is so long that you start laughing.

Once you’ve finished, take a look at your list. That’s a lot of stuff to think about, right?

2.) Now, go through the list and put a circle next to everything that is outside of your control and a star next to everything that is within your control.

3.) Take everything that has a star next to it, the items that are in your control, that are important to you, and that will get you big results in the future if you focus on them, and transfer them to another list or document in priority order.

Note: If you have more than 10 items on your list with stars, you have too many. Cut it down to 10 max, but ideally 5-7.

These are the areas you’ll want to work on over the next few weeks, months, and even in the next few years of your life. They represent the big opportunities for growth.

4.) Go back to the other items on your list, with the circle next to them, everything that is outside of your control. Consciously decide to let them go.

Point by point, ask yourself, “Can I let this one go? Yes, I can release that.”  

And do it.

This is a powerful exercise that affects you emotionally. You wrote down your worries, you see that it’s something outside of your control, and then you look at it and consciously choose to let it go.

One of the biggest energy robbers in our lives is thinking about, worrying about, and trying to fix things we don’t have control over.

By getting clear on which elements we can control, and which we can’t, we can free up a lot of wasted emotional energy, thought power, and attention.

Exercise 2: Tie Up Loose Ends

This exercise will help you free up even more emotional energy and get some closure on important areas in your life.

The loose ends flying around untied cost us emotionally. We feel them as physical burdens we carry around with us.

Maybe you had a fight with someone 2 years ago that was never resolved. Maybe you started building a model plane as a hobby and never completed it. These are all open loops we need to close.

The Exercise:

1.) Take 5-10 mins to make a list of each area of your life, each issue, project, relationships, conflict, and commitment where you are incomplete. This should be at least 1 page long.

Write down anything that bothers you at some level, even if it’s small, because it is contributing in robbing you of emotional energy.

2.) Prioritize the top 2-3 that will give you back the most energy, and do what it takes to complete them. You have two options: get closure or release it to the Universe.

Note: if it’s an emotional wound, such as a conflict with a friend or family member, you usually can’t just let go. You have to go and get closure. You’ll find it’s hard, but empowering. When finished, you can feel the emotional weight lifted off your shoulders.

Hint: when we have incompleteness in our life, we tend to go into avoidance.

We don’t want to look at it and eventually the incompleteness becomes too painful to think about. We say “I’ll get to it later,” over and over, but we never do. We have to be honest with ourselves and face the things in our life that are burdening us.

It might be a little scary to look at this list of what you’ve left incomplete in your life. Some of the things might be physical things you need to take action on. Others might be emotional, yet others logical.

Maybe you bought something online and the person never sent it to you, it’s been 3 months, and you can’t get a hold of them. Make a decision.

Either you’re going to hire an attorney to go after them, or you’re going to let it go because it’s not worth it.

It might take overcoming a little bit of ego, because we often seek justice when we have been wronged. We would rather hold the grudge and carry the burden. But this comes at the cost of our energy and life.

Do what it takes to close the loop. Tie it up once and for all, and let it fade into your past.

The two exercises you’ve just completed are called high lifetime value activities. They’re the activities that you do once but they keep paying you back in the long term.

When you eliminate the unnecessary worries and energy-robbers in your life, you clear the path to what really matters: launching your successful coaching business.

Have you signed up for my free training How To Become A Virtual Coach yet?  If you know that you want to make an impact and create a full time income by becoming a coach, click the link below to sign up.  

Click Here To Reserve Your Spot
In the training you’ll also learn:

  • The step-by-step plan to getting started (especially if you’re new to coaching) – even if you’re completely “unknown” and even if you have no list!
  • Why coaching is one of the most opportunistic professions in the world to go into and could be for generations to come.
  • How to find your perfect clients and instantly build trust with them, so they start coming to you and already know they want to work with you.
  • Discover what the #1 Skill of High-Paid Coaches is, and what the “sweet spot” is for pricing – and how it could allow you to help a lot more people and earn an income several times higher than the average coach.
  • I’ll show you a proven and very counterintuitive approach to get 5-10x more clients than regular coaches.
  • Only long-time coaches can charge a lot, right?  Wrong! I’ll show you a simple positioning tactic that you can use to start charging over $200 per hour (or more) right out of the gate with your coaching business.
  • All of the technical things can be overwhelming.  Email software, setting up webinars, and landing page creation can leave you not knowing where to begin. You only actually need a couple simple tools to get started…discover what you need, even if you’re a total tech newbie.

Click Here To Reserve Your Spot

How To Lower Your Refund Rate

Inside this video you’ll learn my stick strategies to keep your customers engaged in your product and reduce your refund rates.

How To Use Advanced Modeling To Grow Your Business

In this special interview, Eben interviews one of his personal mentors, Wyatt Woodsmall.

Wyatt is one of the world’s experts when it comes to psychology, motivation, and NLP. You’ll learn how to use advanced behavioral modeling to transfer the knowledge of experts in your field to quickly grow your business.

  • A 5-Stage process for creating lasting change in your life and business
  • A simple technique that gives you the ability to control your emotions, which is powerful for creating trust and success
  • How to set goals and the fastest way to attain them

How To Start Your Business Without A Product

Discover how it’s now possible to start marketing a product successfully without actually having a product created (PLUS the fastest way I know to getting your first product up for sale and profitable)

How To Make Your Products Incredibly Interesting


  • The ultimate secret to making highly compelling products and marketing
  • One of the biggest mistakes people make when marketing their products online
  • How to create a seamless buying process that results in more backend sales