Category: Get More Customers

036: Sell More of Your Product or Services

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In this episode with Eben you’ll learn the important distinction between features, advantages, and benefits when using copy. He’ll share: How to translate your product’s features into your customers benefits How to Introduce your product as a benefit and a solution Listen to the Podcast: Subscribe in iTunes Claim Your Free “The Niche Intelligence” Report… Read more »

029: Copywriting & Marketing Tips to Get Your Prospects Attention

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In this episode with Eben, you’ll learn about the importance of telling your story to build trust. You’ll learn: Why you need to build trust with your prospect What the 7 elements are you need to have in your story Listen to the Podcast: Subscribe in iTunes Claim Your Free “The Niche Intelligence” Report on… Read more »

024: How to Write Great Headlines

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In this episode with Eben we’ll focus on writing headlines and the opening of your copy. You’ll learn: What the main sections are when writing copy What the questions are your prospect is unconsciously asking What formulas to use in your marketing copy Listen to the Podcast: Subscribe in iTunes Claim Your Free “The Niche… Read more »

009: Getting Inside the Mind & Emotions of your Customers

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In this Episode you’re going to learn about what motivates your customer emotionally and how cognitive biases shape your customer’s needs. We’ll talk about: How most humans are irrational How to use power words to trigger buying behavior Listen to the Podcast: Subscribe in iTunes Claim Your Free “The Niche Intelligence” Report on The TOP… Read more »

005: Mindsets for Copywriting Success

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Copywriting is about learning to use words in a way that grabs attention, triggers curiosity & interest, and gets people to take action… In this episode Eben will teach you:  The 10 key mindsets for copywriting success  How to use these mindsets to help you sell Listen to the Podcast:  Subscribe in iTunes   Claim… Read more »